change needs structure
A closer look at the passion, principles, and people shaping our company.
change needs structure
A closer look at the passion, principles, and people shaping our company.
change needs structure
A closer look at the passion, principles, and people shaping our company.
We exist because too many ideas get stuck, watered down, or lost in endless decks. We believe bold ideas deserve better foundations. In India especially, we’ve seen great execution but very little thinking time upfront. Our job is to fix that with the right kind of pressure, clarity, and speed.
We work in short bursts. We test often. We get to the root of what actually matters before anyone writes code, launches a product, or scales a brand.
We exist because too many ideas get stuck, watered down, or lost in endless decks. We believe bold ideas deserve better foundations. In India especially, we’ve seen great execution but very little thinking time upfront. Our job is to fix that with the right kind of pressure, clarity, and speed.
We work in short bursts. We test often. We get to the root of what actually matters before anyone writes code, launches a product, or scales a brand.
Strategic Thinking
We don’t start with answers. We start with better questions. Strategy here is about creating the right conditions for a strong decision. We go deep into context, constraints, and possibilities until the right path reveals itself.
Strategic Thinking
We don’t start with answers. We start with better questions. Strategy here is about creating the right conditions for a strong decision. We go deep into context, constraints, and possibilities until the right path reveals itself.
Strategic Thinking
We don’t start with answers. We start with better questions. Strategy here is about creating the right conditions for a strong decision. We go deep into context, constraints, and possibilities until the right path reveals itself.
Integrity
You’ll never see us oversell or push services that aren’t needed. We give honest direction, even if it means walking away. Every project, workshop, or draft comes from a place of respect for your time, your team, and what you’re trying to build
Integrity
You’ll never see us oversell or push services that aren’t needed. We give honest direction, even if it means walking away. Every project, workshop, or draft comes from a place of respect for your time, your team, and what you’re trying to build
Integrity
You’ll never see us oversell or push services that aren’t needed. We give honest direction, even if it means walking away. Every project, workshop, or draft comes from a place of respect for your time, your team, and what you’re trying to build
Curiosity
We’re wired to dig deeper. Not just accept what works, but wonder why it works. Curiosity keeps us moving, especially when the obvious answers don’t. We follow the questions that matter, even when they lead us off-script.
Curiosity
We’re wired to dig deeper. Not just accept what works, but wonder why it works. Curiosity keeps us moving, especially when the obvious answers don’t. We follow the questions that matter, even when they lead us off-script.
Curiosity
We’re wired to dig deeper. Not just accept what works, but wonder why it works. Curiosity keeps us moving, especially when the obvious answers don’t. We follow the questions that matter, even when they lead us off-script.
Play
Work should feel like play when you’re in the zone. We bring that energy to every session. We work like co-creators. Whether it’s a whiteboard sprint or a war room, we design collaboration where smart people want to build and have fun doing it.
Play
Work should feel like play when you’re in the zone. We bring that energy to every session. We work like co-creators. Whether it’s a whiteboard sprint or a war room, we design collaboration where smart people want to build and have fun doing it.
Play
Work should feel like play when you’re in the zone. We bring that energy to every session. We work like co-creators. Whether it’s a whiteboard sprint or a war room, we design collaboration where smart people want to build and have fun doing it.
A Draft Worth Building
A Draft Worth Building
A Draft Worth Building
"Too many good ideas never get the chance to grow because they’re often rushed, built in isolation, or driven by the wrong goals. I started Raw Draft to change that. I’ve seen how much better ideas get when there’s time to think, a system to test things, and people who actually care about getting it right.
I believe the world needs better ways to build and India can be at the heart of that. Not just following briefs or filling orders, but shaping original products and ideas that matter.
"Too many good ideas never get the chance to grow because they’re often rushed, built in isolation, or driven by the wrong goals. I started Raw Draft to change that. I’ve seen how much better ideas get when there’s time to think, a system to test things, and people who actually care about getting it right.
I believe the world needs better ways to build and India can be at the heart of that. Not just following briefs or filling orders, but shaping original products and ideas that matter.
Get To Know Us
What makes RAWDRAFT different from an agency or a consultancy?
We’re not trying to sell you a retainer or fill hours. We help teams get clear, move fast, and fix what’s weak before building. And if we’re not right for the job, we’ll tell you.
Is this just another design studio?
No. We care about how systems work, not just how they look. We’re rooted in strategy, behavioral science, product thinking, and deep facilitation. Design is just one part of what we use.
Do you help fix existing problems or only build new things?
Both. Some of our best work has come from fixing what’s already built. Whether it’s a product that’s not working or a strategy that’s lost focus.
Can I schedule a consultation with your team?
Absolutely! Scheduling a consultation with us is the first step toward bringing your vision to life. We offer an initial discovery call or meeting to better understand your needs, goals, and vision for the project. During this session, we’ll discuss the scope of work, your budget, and any preliminary ideas you may have.
What makes RAWDRAFT different from an agency or a consultancy?
We’re not trying to sell you a retainer or fill hours. We help teams get clear, move fast, and fix what’s weak before building. And if we’re not right for the job, we’ll tell you.
Is this just another design studio?
No. We care about how systems work, not just how they look. We’re rooted in strategy, behavioral science, product thinking, and deep facilitation. Design is just one part of what we use.
Do you help fix existing problems or only build new things?
Both. Some of our best work has come from fixing what’s already built. Whether it’s a product that’s not working or a strategy that’s lost focus.
Can I schedule a consultation with your team?
Absolutely! Scheduling a consultation with us is the first step toward bringing your vision to life. We offer an initial discovery call or meeting to better understand your needs, goals, and vision for the project. During this session, we’ll discuss the scope of work, your budget, and any preliminary ideas you may have.
What makes RAWDRAFT different from an agency or a consultancy?
We’re not trying to sell you a retainer or fill hours. We help teams get clear, move fast, and fix what’s weak before building. And if we’re not right for the job, we’ll tell you.
Is this just another design studio?
No. We care about how systems work, not just how they look. We’re rooted in strategy, behavioral science, product thinking, and deep facilitation. Design is just one part of what we use.
Do you help fix existing problems or only build new things?
Both. Some of our best work has come from fixing what’s already built. Whether it’s a product that’s not working or a strategy that’s lost focus.
Can I schedule a consultation with your team?
Absolutely! Scheduling a consultation with us is the first step toward bringing your vision to life. We offer an initial discovery call or meeting to better understand your needs, goals, and vision for the project. During this session, we’ll discuss the scope of work, your budget, and any preliminary ideas you may have.