foundations for brave ideas

Building foundations for brave ideas

We help teams move from raw vision to real-world traction through strategy, design, and collaborative workshops.

A showcase of bold architectural projects that transform ideas into iconic spaces.

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Strategic foundations

We start from first principles and build upwards. This layer defines what needs to be built, who it’s for, and how it fits into the broader system across market, culture, and organization.

Brand Strategy Sprint (Vision, Positioning, Messaging)

Value Proposition & Business Model Workshop

GTM Strategy Mapping Session

North Star & Internal Alignment Sprint

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01

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Strategic foundations

We start from first principles and build upwards. This layer defines what needs to be built, who it’s for, and how it fits into the broader system across market, culture, and organization.

Brand Strategy Sprint (Vision, Positioning, Messaging)

Value Proposition & Business Model Workshop

GTM Strategy Mapping Session

North Star & Internal Alignment Sprint

[

01

]

Strategic foundations

We start from first principles and build upwards. This layer defines what needs to be built, who it’s for, and how it fits into the broader system across market, culture, and organization.

Brand Strategy Sprint (Vision, Positioning, Messaging)

Value Proposition & Business Model Workshop

GTM Strategy Mapping Session

North Star & Internal Alignment Sprint

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02

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Insights & Foresight

We'll translate behavior, patterns, and cultural signals into actionable direction. Combining qualitative research with systems thinking and trend analysis to see what’s working and what’s coming.

Behavioral Research Sprint

Market & Ecosystem Mapping Workshop

Experience Audit Deep Dive

Trend Synthesis + Analog Research Session

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02

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Insights & Foresight

We'll translate behavior, patterns, and cultural signals into actionable direction. Combining qualitative research with systems thinking and trend analysis to see what’s working and what’s coming.

Behavioral Research Sprint

Market & Ecosystem Mapping Workshop

Experience Audit Deep Dive

Trend Synthesis + Analog Research Session

[

02

]

Insights & Foresight

We'll translate behavior, patterns, and cultural signals into actionable direction. Combining qualitative research with systems thinking and trend analysis to see what’s working and what’s coming.

Behavioral Research Sprint

Market & Ecosystem Mapping Workshop

Experience Audit Deep Dive

Trend Synthesis + Analog Research Session

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03

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product & experience design

Designing how your product or service works across every touchpoint. This includes digital interfaces, offline interactions, operations, and hybrid service layers. These are all mapped, prototyped, and tested against real needs.

Service Blueprint Workshop

Customer Journey Mapping Sprint

Experience Strategy Jam

Design Sprint (5-day product sprint)

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03

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product & experience design

Designing how your product or service works across every touchpoint. This includes digital interfaces, offline interactions, operations, and hybrid service layers. These are all mapped, prototyped, and tested against real needs.

Service Blueprint Workshop

Customer Journey Mapping Sprint

Experience Strategy Jam

Design Sprint (5-day product sprint)

[

03

]

product & experience design

Designing how your product or service works across every touchpoint. This includes digital interfaces, offline interactions, operations, and hybrid service layers. These are all mapped, prototyped, and tested against real needs.

Service Blueprint Workshop

Customer Journey Mapping Sprint

Experience Strategy Jam

Design Sprint (5-day product sprint)

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04

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futures & innovation

Build ideas, models, and experiments for every new category, internal capability, or a shift in customer behavior. We prepare for change by designing scenarios, alternate futures, and identifying signals worth acting on today.

Futures-Thinking Sprint

Signals & Drivers Mapping Workshop

Scenario Mapping Sprint

AI-First Innovation

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04

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futures & innovation

Build ideas, models, and experiments for every new category, internal capability, or a shift in customer behavior. We prepare for change by designing scenarios, alternate futures, and identifying signals worth acting on today.

Futures-Thinking Sprint

Signals & Drivers Mapping Workshop

Scenario Mapping Sprint

AI-First Innovation

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04

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futures & innovation

Build ideas, models, and experiments for every new category, internal capability, or a shift in customer behavior. We prepare for change by designing scenarios, alternate futures, and identifying signals worth acting on today.

Futures-Thinking Sprint

Signals & Drivers Mapping Workshop

Scenario Mapping Sprint

AI-First Innovation

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05

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workshop facilitation

Collaboration designed using battle-tested facilitated play, systems mapping, and decision frameworks. We're your partners to align teams from early-stage discovery sprints, co-designing products to high-stakes leadership workshops.

Product Workshops

Collaboration Mapping

Design Thinking

Planning & Retrospectives

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05

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workshop facilitation

Collaboration designed using battle-tested facilitated play, systems mapping, and decision frameworks. We're your partners to align teams from early-stage discovery sprints, co-designing products to high-stakes leadership workshops.

Product Workshops

Collaboration Mapping

Design Thinking

Planning & Retrospectives

[

05

]

workshop facilitation

Collaboration designed using battle-tested facilitated play, systems mapping, and decision frameworks. We're your partners to align teams from early-stage discovery sprints, co-designing products to high-stakes leadership workshops.

Product Workshops

Collaboration Mapping

Design Thinking

Planning & Retrospectives

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06

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Partner-LeD Execution

We work with a trusted partner network that can take on everything from identity design to development and marketing, so you stay focused on the bigger picture.

Visual Identity & Branding

3D, Motion & Immersive Media

Front-End Development

Marketing & SEO

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06

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Partner-LeD Execution

We work with a trusted partner network that can take on everything from identity design to development and marketing, so you stay focused on the bigger picture.

Visual Identity & Branding

3D, Motion & Immersive Media

Front-End Development

Marketing & SEO

[

06

]

Partner-LeD Execution

We work with a trusted partner network that can take on everything from identity design to development and marketing, so you stay focused on the bigger picture.

Visual Identity & Branding

3D, Motion & Immersive Media

Front-End Development

Marketing & SEO

*These are a few examples of what is included within the service. Every engagement is designed based on what you need.

*These are a few examples of what is included within the service. Every engagement is designed based on what you need.

Built for Those Who Want to Build Better

Built for Those Who Want to Build Better

Built for Those Who Want to Build Better


  • VC-backed startups in early or inflection stages.

  • Large enterprises launching new internal products.

  • Corporate innovation and transformation teams.

  • Accelerators, incubators, and venture studios.

  • Creative founders solving real-world problems.

  • Agencies seeking strategy partners for their clients.

  • Government, policy, or civic innovation units.

  • Anyone building something and unsure where to begin.


  • VC-backed startups in early or inflection stages.

  • Large enterprises launching new internal products.

  • Corporate innovation and transformation teams.

  • Accelerators, incubators, and venture studios.

  • Creative founders solving real-world problems.

  • Agencies seeking strategy partners for their clients.

  • Government, policy, or civic innovation units.

  • Anyone building something and unsure where to begin.

Modern glass and steel building with warm wooden ceilings, surrounded by lush greenery, blending contemporary architecture with nature.
Modern glass and steel building with warm wooden ceilings, surrounded by lush greenery, blending contemporary architecture with nature.
Modern glass and steel building with warm wooden ceilings, surrounded by lush greenery, blending contemporary architecture with nature.

Frequently Asked

Do I need to know what service I want before reaching out?

No. If you’re unsure, we’ll guide you. You can even book a discovery sprint to find clarity before committing to any solution.

Do you only work with startups?

We work with early-stage teams, enterprise innovation units, VCs, and anyone building bold ideas. As long as you’re serious about laying strong foundations, we’re in.

Can you handle execution too?

Yes. We have trusted partners for branding, design, development, 3D, motion, SEO, and marketing.

What’s the difference between a sprint and a service?

Services are broader categories of work. Sprints are time-bound collaborative workshops designed to solve one specific problem fast usually in 1 to 5 days.

Can you customize a sprint for my team?

Absolutely. Every team is different. We offer custom collaboration design. So tell us where you’re stuck, and we’ll design a sprint around it.

Do I need to know what service I want before reaching out?

No. If you’re unsure, we’ll guide you. You can even book a discovery sprint to find clarity before committing to any solution.

Do you only work with startups?

We work with early-stage teams, enterprise innovation units, VCs, and anyone building bold ideas. As long as you’re serious about laying strong foundations, we’re in.

Can you handle execution too?

Yes. We have trusted partners for branding, design, development, 3D, motion, SEO, and marketing.

What’s the difference between a sprint and a service?

Services are broader categories of work. Sprints are time-bound collaborative workshops designed to solve one specific problem fast usually in 1 to 5 days.

Can you customize a sprint for my team?

Absolutely. Every team is different. We offer custom collaboration design. So tell us where you’re stuck, and we’ll design a sprint around it.

Do I need to know what service I want before reaching out?

No. If you’re unsure, we’ll guide you. You can even book a discovery sprint to find clarity before committing to any solution.

Do you only work with startups?

We work with early-stage teams, enterprise innovation units, VCs, and anyone building bold ideas. As long as you’re serious about laying strong foundations, we’re in.

Can you handle execution too?

Yes. We have trusted partners for branding, design, development, 3D, motion, SEO, and marketing.

What’s the difference between a sprint and a service?

Services are broader categories of work. Sprints are time-bound collaborative workshops designed to solve one specific problem fast usually in 1 to 5 days.

Can you customize a sprint for my team?

Absolutely. Every team is different. We offer custom collaboration design. So tell us where you’re stuck, and we’ll design a sprint around it.

if it matters, let's draft it right.

if it matters, let's draft it right.

if it matters, let's draft it right.

Raw Draft.

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© 2025 Raw Draft Strategy

Raw Draft.

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© 2025 Raw Draft Strategy

Raw Draft.

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Link

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© 2025 Raw Draft Strategy